Physical Therapy Marketing: Maintaining Income Goals in Tough Times

By Nitin Chhoda PT, DPT on October 2, 2012

Nitin Chhoda says that facing a lot of challenges like maintaining your income goals can be tough at times, but this should not stop you from moving forward.

He insists on improving your physical therapy marketing strategies in order to get more patients, which will help make your business thrive even during the economic crisis.

physical therapy marketing incomeThese days, having the goal of surviving even just your physical therapy marketing goals seems to be enough to work towards.

The economy has not been kind in recent years and small businesses have suffered.

If you are running a private physical therapy practice, you’ve probably already cut some of the expenses that you don’t want to cut, physical therapy marketing included, in an effort to keep your head above water. Is it possible that by setting your income goals first, you can maintain the practice even in tough economic times?

Don’t Give up on Staff

One important thing to keep in mind is that the staff even in physical therapy marketing alone is the life-blood of the practice. If there is no staff, the patients can’t be seen. And when patients are not seen, the practice doesn’t make any income.

Some businesses cut staff because it is the first and easiest big expense to cut back on. However, time and time again, this has been proven to be bad for physical therapy marketing plan and business.

Efficiency is Important

Improving efficiency is always a good thing – especially when you have less income to go around. But cutting back on staff can burden the rest of the team in a way that actually decreases efficiency.

You also lose the investment you’ve made to train your staff, which means that when things get better, you’ll pay to get things back up to speed while patients are waiting to be given appointments.

If anything, consider cutting a few hours for each physical therapy marketing and business staff member. By making these small changes, you can stem the outflow of cash while at the same time preserving your ability to pick up business once it comes back.

physical therapy marketing income goalsYou Are a Staff Member, Too

So if you do take steps to reduce costs by cutting hours, do the same for yourself.

Your income goals should always align with expenses at home and in your business as well, physical therapy marketing included, but your clinical goals have to be more long term than your personal income goals.

Setting a good example for your staff will be critical to keeping up morale when things look bleak. And no staff member will be happy to have hours cut and their paycheck reduced.

At the same time, you’ve got to keep yourself happy, right? The staff, including the owner of a practice and physical therapy marketing management, will keep the practice alive. Your hard work should be rewarded and your role acknowledged.

Neither you as the owner, nor your practice as a whole, can afford to lose sight of the important income goals that have been set. But during tight financial times, it may be necessary to re-evaluate your goals to the new reality you face.

Don’t be Afraid of a Physical Therapy Marketing Push

Another way to boost your chances is to make physical therapy marketing a goal. When there are fewer potential patients, and even fewer patients who can pay or who have health insurance, you have to be more aggressive in your strategies to bring them to your practice.

It may be that you have to invest in physical therapy marketing, even when it feels like you can’t afford a marketing budget.

About Nitin Chhoda PT, DPT

Nitin Chhoda PT, DPT is the CEO of In Touch EMR and In Touch Biller Pro, an electronic medical records and medical billing software system built be leaders in the physical therapy software industry, with thousands of satisfied customers across the world. For more information, please visit www.InTouchEmr.com and www.InTouchBillerPro.com

2 Comments

  1. Pingback: Physical Therapy Billing: Collecting Payment from Patients | EMR NEWS

  2. Pingback: Physical Therapy Marketing to Patients Is Part of Healthcare Today - EMR NEWS

You must be logged in to post a comment Login

Leave a Reply