Healthcare Practice Management: The 4-Prong Approach

By Nitin Chhoda PT, DPT on May 6, 2013

To manage a practice, it’s important to adopt a multi-faceted approach that consists of four ‘pillars’. This allows for a more efficient, streamlined and successful practice, according to Nitin Chhoda.

healthcare practice management approachManaging a healthcare practice management is a lot like running other small businesses, except for a few glaring differences.

In general, a small business can predict how often and how well they will be compensated for products or services.

This is because the client or customer who received the products or services is the same as the payer. In healthcare practice management, the payer is often a third party, in the form of a health insurance company or a governmental program.

To ensure that a medical practice is financially secure, healthcare practice management must take a 4-pronged approached; everything within the practice needs to be integrated with the rest of the practice. Most importantly, scheduling, documentation, billing, and marketing must all be integrated to get the most efficiency and productivity from the staff.

Start with Scheduling

Making your scheduling of healthcare practice management efficient is fairly obvious; for every open appointment slot of each day, there should be a patient coming in to the clinic. The problems arise when there are either not enough patients or patients cancel appointments and the slots are never filled.

Historically, medical practices haven’t had much of a choice when it came to making the scheduling process more efficient or precise. But with technological advances, scheduling has evolved so that filling slots is easier and tracking patient visits becomes automated.

Scheduling and Marketing

To get the most from your schedule, it turns out that the healthcare practice management will have to do some marketing. Usually this means projecting a certain image to the general public and attempting to entice patients to come to your practice rather than alternatives.

Marketing is also important as patients move through the system, and encouraging referrals from current patients should be part of the healthcare practice management plan. Without good marketing, it will be hard to keep your schedule full.

Scheduling and Documentation

Of course, usually it is the receptionist who handles both scheduling and the pulling and re-filing of medical records. The responsible healthcare practice management staff member must take the time to look over the schedule and pull the correct records each day.

They must also know when to schedule the next visit based on the clinician’s notes from the current visit. This entire process can be automated and streamlined with current technology.

healthcare practice management 4-prongDocumentation and Billing

And the bottom line for any healthcare practice management will be collection of payments from the payer, whether that is the patient or their health insurance company.

Medical billers and coders need access to those medical files, too, and they need to know what the clinician has been doing to help the patient get better.

Integration

By realizing that there are important connections between the four major parts of a practice, healthcare practice management can look for the ways that communication and transfer of information has become inefficient within the practice. Efficiency can only be improved when management is seeing the connections and assessing the performance of each aspect of the practice as it relates to the rest.

About Nitin Chhoda PT, DPT

Nitin Chhoda PT, DPT is the CEO of In Touch EMR and In Touch Biller Pro, an electronic medical records and medical billing software system built be leaders in the physical therapy software industry, with thousands of satisfied customers across the world. For more information, please visit www.InTouchEmr.com and www.InTouchBillerPro.com

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